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01 A small software studio in Swansea, Wales

You’ve outgrown the spreadsheet. It just hasn’t noticed yet.

Software built around how your business actually works, so the admin shrinks and the real work gets your time back.

Tell us what’s slowing you down Watch a spreadsheet become software
Exploded drawing of a website in four layers: the foundations, the engine room, the shopfront and your customers, each with a small example of what it does.01
Enquiries · Apr–Sep
02
Job 2417 · Kestrel Yard
  1. Quote sent
  2. Booked
  3. Paid
03
yourbusiness.co.ukFire doors, made and certified.Book a survey →
04
fire door survey near meYour business · Fire door surveysyourbusiness.co.ukMade to measure, fitted and certified.New enquiry · 2 min ago

Each layer shows a small example. The foundations: a chart of enquiries rising from April to September. The engine room: job 2417 moving from quote sent, to booked, to paid. The shopfront: a web page headed “Fire doors, made and certified” with a Book a survey button. Your customers: a search for “fire door survey near me”, your business in the results, and a new enquiry that arrived two minutes ago.

Fig. 01

Anatomy of a website, exploded. Four layers, eight things it should be doing for you. Choose a layer to read more.

What each layer does for you

  1. 01

    The foundations

    Built to grow: the platform evolves with the business.

    Measurable results: decisions are based on evidence rather than guesswork.

  2. 02

    The engine room

    Automation: less administration and more time for valuable work.

    Connected systems: your website works with the tools you already use.

  3. 03

    The shopfront

    Clear messaging: customers quickly understand why they should choose you.

    Effortless experience: people can find what they need without frustration.

  4. 04

    Your customers

    Search visibility: more of the right people discover your business.

    Conversion-focused design: more visitors become customers.

02 What we build

Not just a website. Whatever’s behind it, too.

Most small businesses need more than a shopfront: the quoting, booking, stock and paperwork behind it. We design and build all of it, and you own the lot.

  • Detail Awebsites

    Websites that win work

    Clear, quick and easy to find, so the right customers understand what you do and get in touch.

    Ask about a website
  • Detail Bweb apps

    Software shaped to your trade

    Quotes, jobs, stock, bookings, certificates: the system your business actually runs on, built around how you already work.

    Ask about your system
  • Detail Cmobile apps

    Apps for the van and the shop floor

    Phone and tablet apps for you and your team, which keep working when the signal doesn’t.

    Ask about an app
  • Detail Dautomation

    Less admin, more evenings

    The copying, chasing and re-typing done for you, so paperwork stops eating the time after work.

    Ask what could be automated
  • Detail Eintegrations

    Your tools, talking to each other

    Accounts, payments, calendar and email joined up, so information goes in once and turns up everywhere it’s needed.

    Ask about joining things up
  • Detail Faccessibility

    Usable by everyone

    Checks and fixes so everyone can use your website and software, whatever their eyesight, hands or device.

    How we approach it

03 See it happen

Meet FINAL (2).xlsx. Let’s retire it.

An illustrative fire door maker costs, measures and certifies every door in one heroic spreadsheet. Scroll on and watch the same job become software. Then try it: pick a door, change it, issue a certificate.

B is a working door schedule app you can try with the keyboard. It joins the page once you choose it.

Door schedule Job 2417 · Kestrel Yard
12 doorsStatus
D-03

Stair lobby

Certified
Drawing of the selected door 1250 mm FD30 2040
Fire rating
Certificate
Not certified yetIssue it once the checks are done.
  1. Quoted
  2. Certified
  3. Fitted
Priceex VAT
£0.0018% margin included

Leaf
Frame
Hinges, locks & closers
Glass
Fitting
Margin18% on top of everything above, as agreed for this job.
12 doors3 certified1 fittedJob total £0.00

Fig. 02 The same twelve doors, before and after. Every number in the app comes from a rule you can read. Illustrative data; not a real company.

I’ve got a spreadsheet like that

04 Work

That was a demonstration. These are real.

A website for a property-risk consultancy in Perth, live and taking enquiries. An app of our own on the App Store and Google Play, and two more on the bench: a walking game and a food-label scanner. Every screen here is the real thing.

The Survaid home page from top to bottom: a headline over a photo of an industrial site, six service cards with photos, the firm’s specialisms, client testimonials and an enquiry form.
  1. aWho they are in three words, over the kind of site they survey.
  2. bEvery service line up front, each with a photo from the field.
  3. cWhat sets them apart: local WA experts and a multi-survey approach.
  4. dGenuine client testimonials, lightly anonymised for privacy.
  5. eAn enquiry form that takes plans and photos as attachments.

P-01 · Client work, for Survaid Property Reports

Survaid Property risk surveys, Western Australia.

A website for an independent property-risk consultancy in Perth. It serves two readers at once: brokers and underwriters scanning for scope, and property owners reading to understand what a survey will find.

Type
Marketing website with an enquiry form
Built with
Laravel, Inertia, Vue 3, Tailwind
Client
Survaid Property Reports, Perth
Also made
A plain-English review and search plan for phase two
Status
Live at survaid.com.au

Visit survaid.com.au

Fig. 03a The live home page, captured at desktop width.

prtcl’s Today screen: 10 of 13 steps completed, with a Sleep Optimisation checklist of ticked and unticked steps.prtcl’s Insights screen: suggested actions, and adherence scores of 83 and 75 for two protocols.prtcl’s step editor: a step called Consistent sleep, set to Measure with a target of 7.5 hours.prtcl’s Correlations screen: six cards linking habits to markers, such as caffeine cut-off and sleep duration, up 51 per cent.prtcl’s Markers screen: 30-day line charts of body weight, resting heart rate and sleep duration.
  1. aToday’s steps, ticked, measured or tallied as they happen.
  2. bA weighted adherence score for every protocol, at a glance.
  3. cMake a step your own: yes or no, a measurement, or a tally.
  4. dCorrelations between habits and markers, labelled as associations, not proof.
  5. eEvery measurement charted over 7, 30, 60 or 90 days.

P-02 · Our own product

prtcl Run your life like a protocol.

A logbook for people who like to measure things. Pick a protocol or write your own, tick off the day’s steps, log weight, sleep or running times, and see how the routine and the numbers move together.

Type
iOS and Android app, phone and iPad
Built with
Flutter, Riverpod, Drift (SQLite)
Your data
Kept on the phone. No account to create.
Also made
Store listings, screenshots and preview video
Status
Live on the App Store and Google Play

App Store Google Play

Fig. 03b Screens from the shipped app, with labelled example data.

The Signal’s home screen on a sage-green display: the first episode, The Call, with Gentle, Standard and Committed options, above buttons for Story, Free Walk, Challenge, Training, Stats and Settings.An incoming call from an unknown number at 03:14, with Decline and Accept buttons on a black screen.A late-night conversation with Sarah on a dark phone screen showing SOS and 9 per cent battery; she asks for help and mentions the visitor centre.A pixel-art map of a woodland trail from above, with the player’s dot at the trailhead, and distance and speed readouts at the bottom.The Challenge screen listing three modes: Chase, follow the signal; Escape, stay ahead; Checkpoint, beat the clock.
  1. aThe home screen is the field unit on standby. Choose how far to walk, then begin.
  2. bIt starts at 3:14am, with a call from a number you don’t know.
  3. cThe phone looks plain and modern on purpose, so the words do the unsettling.
  4. dA pixel-drawn trail. Only your real steps move you along it.
  5. eChase, Escape and Checkpoint turn any walk into a round you can replay.

P-03 · Our own product, in development

The Signal A story that only moves when you walk.

A story-driven walking game. Your real steps are the only input: they move you along the trail, bring the next message and keep whatever is following at a distance. You see it all through two in-world devices, a sage-green field unit and a phone that rings at 3am.

Type
iOS and Android game, phones only
Built with
Flutter, Riverpod, Hive, maps from Tiled drawn in Flutter (no game engine)
Your data
Stays on the phone. No accounts, analytics or network calls.
Design
Two in-world devices that never share a colour: the field unit and the phone
Status
In development. First release: mission one, training, three challenge modes and Free Walk.

Fig. 03c Screens from the working build of mission one, on the iPhone simulator.

Ingredient Buddy’s results for a bread label: 10 ingredients and 5 additives, with vegetable oils and emulsifiers grouped, and a colour key from Always to Never.The Fix text screen: the label photo above an editable copy of the text the camera read, with 8472e where the label says E472e.Additive cards for E471, E481, E472e, E282 and E300, each with vegan, vegetarian, halal and kosher badges in green or orange.Detail for E481, sodium stearoyl-2-lactylate: permitted in UK food, and sometimes vegan, vegetarian, halal and kosher depending on how it is made.Search results for E12: E120 cochineal with all four badges crossed out in red, and E121 orcein marked not permitted in UK food.
  1. aOne photo becomes a tidy list, with sub-ingredients grouped.
  2. bThe camera read E472e as 8472e. The photo sits above the text so you can put it right.
  3. cEach additive gets four badges: always, usually, sometimes or never suitable.
  4. dTap one for its UK status and what its suitability depends on.
  5. eSearch any E number. Cochineal, E120, is never vegan.

P-04 · Our own product, in development

Ingredient Buddy Read a food label in one photo.

Photograph the ingredients on a food label and it lists them, picks out every additive, and says whether each one is usually vegan, vegetarian, halal or kosher, and whether it is permitted in UK food. You can also search any E number by name or code.

Type
iOS and Android app
Built with
Flutter, on-device text recognition (Google ML Kit), RevenueCat
Additives
628, with UK status checked against the Food Standards Agency list
Your data
Labels are read on the phone. No account, analytics or ads.
Status
In development

Fig. 03d Screens from the working build on an Android emulator, scanning a real bread label.

05 How we work

Drawn with you, not for you.

Five stations, and at every one there’s something you can see or try. You’ll never be asked to sign off a document you can’t picture.

  1. Week 0 · free

    Say hello

    A no-pressure chat about what’s getting in the way. There will be tea.

  2. Week 1

    Watch

    We spend time with you and your team to see how a normal day really runs, and where it snags.

  3. Weeks 2–3

    Draw

    Sketches, then a clickable version you can try on your own phone before anything is built.

  4. Weeks 3–10

    Build

    Small steps, with something working to look at every week and updates in plain English.

  5. Launch, and after

    Look after it

    Launch, training for your team, and a real person to ring when something changes.

Fig. 04 — One project, measured in five stations. A first version usually takes 8–12 weeks. Timings are typical, not promises.

06 Accessibility

Built for everyone. Including this page.

Making software everyone can use is a service we offer, so this page had better practise what it preaches. Put your mouse down and try it.

Ask for an accessibility check
  • Keyboard

    Everything works with Tab and Enter, including the drawing up top and the door app, with a clear outline showing where you are.

  • Motion

    You’re in charge of movement. The pause button stops it all and is remembered next time, and if your device asks for less motion, the page arrives already still.

  • Contrast

    Every colour pairing is checked against the AA standard, by day and by night, and More contrast takes text to the stricter AAA level.

  • Screen readers

    Real labels, real buttons, captions that announce themselves, and an ordinary drawing waiting in case 3D isn’t available.

  • Your settings

    Make the page suit you. Bigger text, an easy-read font, more space between lines, underlined links, more contrast or less motion, all from Display at the top of the page. They’re saved in this browser only and never sent to us.

07 Fair questions

Before you write in.

Is bespoke software only for big businesses?
No. It’s usually small businesses that feel the pinch most, because there’s nobody spare to do the re-typing. Most of what we build is small and specific: one job done properly, rather than a giant system.
What if I’m not sure what I need?
That’s normal, and it’s what the first chat is for. Tell us what’s annoying you and we’ll tell you honestly whether software would help, or whether a better spreadsheet would do.
Can you improve something I already have?
Yes. Plenty of work is fixing or extending what’s already there: a slow website, a system that doesn’t talk to your accounts, a form nobody can use on a phone. You don’t have to start again.
How much does a project cost?
It depends on the job, so we agree a fixed price before starting. As a rough guide, small websites start from £2,500, and software built around your business usually runs from £8,000 to £30,000. The first conversation is free.

08 Send a message

Tell us what’s slowing you down.

A few lines is plenty. A real person reads every message and replies within two working days.

  1. 01

    We read it and reply, usually with a question or two.

  2. 02

    We talk it through, on the phone or over a cuppa.

  3. 03

    You get a plain-English plan with a price. No obligation, no pressure.

Rather email? hello@rasena.co.uk

Sheet 09 · MessageAll fields plain English

First name is fine.

Only used to reply. No newsletters.

And your trade, if the name doesn’t give it away.

The spreadsheet only one person understands, the double typing, the paperwork that goes missing. There are no wrong answers.

How would you like us to reply?

Whichever suits you. We’ll only use it for this conversation.

It comes straight to our inbox, and we’ll only use it to reply.